Now I had found a profession that let me put my passion to work, and I have never looked back. I have always loved organising and hosting social occasions: I was the resident host of friends’ baby showers and stokvel get-togethers, and an MC at weddings.

When I first interviewed for the position, I wasn’t familiar with the term ‘activations’, but it sounded like something that I was passionate about – events and project management. Since then, I’ve held various positions within the company.

In 2011 I moved to ProActive, an activations agency within Provantage. This was a real highlight, and an eye opener it taught me the value of knowing your clients and treating their business as your business. I was eventually offered the role of country specialist: sales and marketing account manager for Botswana and Kenya, which gave me the opportunity to travel to other countries to meet with clients and gain a proper understanding of their business. This is where my passion for media really started. I soon discovered that I preferred to be in front of the client, and that I had a natural flare for client service and sales, so I became an account executive in the sales and marketing department instead. When I left the University of Pretoria and moved to Johannesburg, I joined an out of home media company, initially as a data analyst assisting the sales team. I came to my career path unintentionally. She had not even heard of activations when she stepped into an out of home media company – yet carved a career trajectory that will inspire countless young women.

Ooh activations